Rural Healthcare Facing Existential Threats

Recent issues in Oklahoma, Nebraska portend a growing crisis.

The news coming out of Oklahoma was grim: Pauls Valley Regional Medical Center couldn’t keep its doors open, despite a GoFundMe campaign, as well as a reported solicitation from country music star Toby Keith. And in September, Latimer County General Hospital, a 33-bed facility in the small rural city of Wilburton, Okla., population 2,972, closed for business. Three of the five Oklahoma rural health centers closed for good in October, adding to the list of 90 other rural hospitals that have closed since 2010, according to the University of North Carolina’s Cecil G. Sheps Center for Health Services Research.

The U.S. Government Accountability Office (GAO) recently reported that from 2013 to 2017, a total of 64 rural hospitals closed, more than twice as many as during the previous five-year period. In its report, released in September, the GAO attributed the closures to financial distress, “exacerbated in recent years by multiple factors, including the decrease in patients seeking inpatient care and across-the-board Medicare payment reductions.” On the other hand, the GAO reported that rural hospitals located in states that increased Medicaid eligibility and enrollment experienced fewer closures.

“There are a variety of reasons for this, but it is important to keep this critical issue in front of legislators and our communities,” Leslie Marsh, executive officer of Lexington Regional Health Center (LRHC) in Lexington, Neb., told Monitor Mondays listeners recently.

Of particular concern, according to Marsh, are what she described as obstetrics (OB) deserts in the rural health landscape: deserts created by closures, abetted by declining margins and other workforce issues.

Marsh said that in 1985, approximately 54 percent of rural hospitals provided OB services, but now, only 24 percent provide this type of care.

“Those of us living and working in rural areas are all too familiar with this alarming trend,” Marsh said. “ER has become the new OB department for some rural facilities.”

Marsh said one strategy in keeping rural healthcare vital involves sharing information on the economic impact that rural hospitals have on the local economy and on state tax revenues. She believes there is a business case to be made.

“Lexington Regional Health Center adds about 424 jobs, $55 million in revenue, and $1.5 million in local and state tax revenue,” Marsh said. “Job creation through any hospital – typically a major employer in rural communities – equates to real economic gains and or losses.”

Marsh used the metaphor of a three-legged stool to make her point about rural hospitals being an integral part of the community, noting that the other two legs are the municipal government and the schools.

“Without any one leg, the community becomes unstable and declines,” Marsh warned. “We need to share this important information with legislative bodies, community leaders, and other key stakeholders.”

“LRHC’s total economic impact of $55,762,552 helps foster revenue creation for hospitality industries, including lodging, transportation, and tourism, restaurants, and the construction industry,” a news release posted on the LRHC website reads. “The hospital’s economic impact includes induced effects, impacting real estate, insurance, electricity, and entertainment businesses through increased personal income and spending.”

Lexington, population 10,146, according to 2014, data, is one of four towns located under Dawson County’s expansive blue skies and among vast prairie lands. Food manufacturing is the largest job creator in Lexington. One plant alone provides jobs for 2,900 workers. At that plant, LHRC provides an onsite medical and therapy clinic, with physical and occupational therapy services offered through its occupational medical and rehabilitation clinic. In another manufacturing plant, LHRC provides what it describes as a “corporate wellness” menu of options.

“We are very interested in keeping care local, which has helped us achieve growth and finance targets,” Marsh said in a recent email. “Rural (healthcare) matters – together we make a meaningful difference in the lives of nearly 20 percent of the population.”

Comment on this article

Facebook
Twitter
LinkedIn

Chuck Buck

Chuck Buck is the publisher of RACmonitor and is the program host and executive producer of Monitor Monday.

Related Stories

The Shutdown Impact on Hospitals

As Washington political gridlock keeps the nation in yet another federal shutdown, hospitals across Florida are bracing for ripple effects that could strain budgets and

Read More

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

2026 ICD-10-CM/PCS Coding Clinic Update Webcast Series

Uncover essential coding insights with nationally recognized coding authority Kay Piper, RHIA, CDIP, CCS. Through ICD10monitor’s interactive, on‑demand webcast series, Kay walks you through the AHA’s 2026 ICD‑10‑CM/PCS Quarterly Coding Clinics, translating each update into practical, easy‑to‑apply guidance designed to sharpen precision, ensure compliance, and strengthen day‑to‑day decision‑making. Available shortly after each official release.

April 13, 2026

2026 ICD-10-CM/PCS Coding Clinic Update: Fourth Quarter

Uncover critical guidance on the ICD-10-CM/PCS code updates. Kay Piper reviews and explains ICD-10-CM/PCS coding guidelines in the AHA’s fourth quarter 2026 ICD-10-CM/PCS Coding Clinic in an easy to access on-demand webcast.

December 14, 2026

2026 ICD-10-CM/PCS Coding Clinic Update: Third Quarter

Uncover critical guidance on the ICD-10-CM/PCS code updates. Kay Piper reviews and explains ICD-10-CM/PCS coding guidelines in the AHA’s third quarter 2026 ICD-10-CM/PCS Coding Clinic in an easy to access on-demand webcast.

October 12, 2026

2026 ICD-10-CM/PCS Coding Clinic Update: Second Quarter

Uncover critical guidance on the ICD-10-CM/PCS code updates. Kay Piper reviews and explains ICD-10-CM/PCS coding guidelines in the AHA’s second quarter 2026 ICD-10-CM/PCS Coding Clinic in an easy to access on-demand webcast.

July 13, 2026

Trending News

Featured Webcasts

Compliance for the Inpatient Psychiatric Facility (IPF-PPS): Minimizing Federal Audit Findings by Strengthening Best Practices

Federal auditors are intensifying their focus on inpatient psychiatric facilities, using advanced data analytics to spotlight outliers and pursue high‑dollar repayments. In this high‑impact webcast, Michael Calahan, PA, MBA, Compliance Officer and V.P., Hospital & Physician Compliance, breaks down what regulators are really targeting in IPF-PPS admissions, documentation, treatment and discharge planning. Attendees will learn practical steps to tighten processes, avoid common audit triggers and protect reimbursement and reduce the risk of multimillion-dollar repayment demands.

April 9, 2026

Mastering MDM for Accurate Professional Fee Coding

In this timely session, Stacey Shillito, CDIP, CPMA, CCS, CCS-P, CPEDC, COPC, breaks down the complexities of Medical Decision Making (MDM) documentation so providers can confidently capture the true complexity of their care. Attendees will learn practical, efficient strategies to ensure documentation aligns with current E/M guidelines, supports accurate coding, and reduces audit risk, all without adding to charting time.

March 31, 2026

The PEPPER Returns – Risk and Opportunity at Your Fingertips

Join Ronald Hirsch, MD, FACP, CHCQM for The PEPPER Returns – Risk and Opportunity at Your Fingertips, a practical webcast that demystifies the PEPPER and shows you how to turn complex claims data into actionable insights. Dr. Hirsch will explain how to interpret key measures, identify compliance risks, uncover missed revenue opportunities, and understand new updates in the PEPPER, all to help your organization stay ahead of audits and use this powerful data proactively.

March 19, 2026

Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue

Stay ahead of the 2026-2027 audit surge with “Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue,” a high-impact webcast led by Michael Calahan, PA, MBA. This concise session gives hospitals and physicians clear insight into the most likely federal audit targets, such as E/M services, split/shared and critical care, observation and admissions, device credits, and Two-Midnight Rule changes, and shows how to tighten documentation, coding, and internal processes to reduce denials, recoupments, and penalties. Attendees walk away with practical best practices to protect revenue, strengthen compliance, and better prepare their teams for inevitable audits.

January 29, 2026

Trending News

Happy National Doctor’s Day! Learn how to get a complimentary webcast on ‘Decoding Social Admissions’ as a token of our heartfelt appreciation! Click here to learn more →

BLOOM INTO SAVINGS! Get 25% OFF during our spring sale through March 27. Use code SPRING26 at checkout to claim this offer.

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 1 with code CYBER25

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 2 with code CYBER24