New Drug Makes a Splash – But was it a Swan Dive or a Belly Flop?

FDA approval of the new Alzheimer’s drug appears to be raising new questions and concerns.

The soaring cost of new medications and technologies is not news. Insulin was first patented in 1923, but due to incremental changes in the molecule and delivery system, a vial of insulin can still cost hundreds of dollars. When highly active antiretroviral therapy was approved for treatment of HIV in the mid-1990s, the drug combination was priced at about $1,000 a month. There was initially outrage at the exorbitant cost of drugs that turned a nearly uniformly fatal disease into a chronic illness. But now, it is not uncommon for a new oral medication for diabetes or heart failure to cost nearly that much alone.

When CAR-T therapy was approved for treatment of blood cancers, the $250,000 price tag for a treatment course raised some eyebrows, as did the cost for a new one-time therapy for spinal muscular atrophy, onasemnogene abeparvovec-xioi, which was priced at over $2 million. But the decision by the Food and Drug Administration (FDA) on June 7 to approve a new treatment for Alzheimer’s disease has raised a whole new set of questions. This drug, aducanumab, has not yet been priced, but it is expected to be near $60,000 per year. This medication is given intravenously on a monthly basis, adding to the cost, and patients will need to undergo at least two MRIs per year to monitor for complications.

While the price of the medication is high, the number of patients who are potentially eligible to receive the treatment, those with Alzheimer’s disease, is in the millions. But it is not the cost of the treatment, nor the potential number of patients who may need monthly access to an infusion center to receive treatment, that got attention. It was the fact that this medication did not significantly improve patient outcomes in the clinical trials. A proper analysis of this treatment’s efficacy is beyond the scope of this publication. However, many experts are concerned that the approval was based on the ability of the medication to clear amyloid plaques from the brains of patients – but without any clinically meaningful improvement in the patient’s memory or cognition.

In medical parlance, this is referred to as relying on a surrogate marker, rather than a patient-oriented outcome. For example, the common diabetes blood test, the hemoglobin A1c, is a surrogate marker (or control) of diabetes. Diabetics track their A1c not because a lower A1c is intrinsically better, but because a lower A1c has been correlated with the reduced risk of developing some of the devastating consequences of diabetes. While increased amyloid plaques are associated with a higher incidence of Alzheimer’s disease, it is not clear that removing those plaques reduces the risk of developing Alzheimer’s or slows the progression of the disease.  

It is certain that the debate about who should get this medication and when in the course of the disease it should be administered is likely to be extensively debated. But this medication’s cost warrants monitoring by the utilization review staff. As an infused medication, this drug will be covered by Medicare Part B for Medicare beneficiaries, and not Part D. Of course, until this medication received FDA approval, Medicare would not address coverage. But now that FDA approval was finalized, many parties are asking for the Centers for Medicare & Medicaid Services (CMS) to quickly start the National Coverage Determination process. This will provide an objective review of the data to determine if the drug meets medical necessity guidelines for coverage – and if so, how CMS will cover the medication. If covered, protocols will need to be established to ensure that medical necessity is met and clearly documented. Processes must also be developed to review the use of the medication in the inpatient setting. As a single infusion, there is no indication for admission simply to administer this medication, as can occasionally occur with chemotherapy. But there may be instances in which a patient is hospitalized for a condition related or unrelated to their dementia, wherein a physician orders the medication. Unless the manufacturer applies for a new technology add-on payment (NTAP), the cost will be included on the inpatient claim and only result in additional payment if outlier status is reached. Even if NTAP status is approved, the additional payment will be limited to 65 percent of the approved cost, resulting in a significant financial loss compared to administration under outpatient status.

FDA approval is the first step of a long process to routine use, but awareness is the first step to ensure that when the day comes, you are prepared. Finding out that the infusion was not covered with the receipt of an overpayment letter is a much less desirable outcome.

Programming Note: Listen to Dr. Ronald Hirsch conduct his Monday rounds during Monitor Mondays, 10 Eastern,  sponsored by R1 RCM.

Facebook
Twitter
LinkedIn

Ronald Hirsch, MD, FACP, ACPA-C, CHCQM, CHRI

Ronald Hirsch, MD, is vice president of the Regulations and Education Group at R1 Physician Advisory Services. Dr. Hirsch’s career in medicine includes many clinical leadership roles at healthcare organizations ranging from acute-care hospitals and home health agencies to long-term care facilities and group medical practices. In addition to serving as a medical director of case management and medical necessity reviewer throughout his career, Dr. Hirsch has delivered numerous peer lectures on case management best practices and is a published author on the topic. He is a member of the Advisory Board of the American College of Physician Advisors, and the National Association of Healthcare Revenue Integrity, a member of the American Case Management Association, and a Fellow of the American College of Physicians. Dr. Hirsch is a member of the RACmonitor editorial board and is regular panelist on Monitor Mondays. The opinions expressed are those of the author and do not necessarily reflect the views, policies, or opinions of R1 RCM, Inc. or R1 Physician Advisory Services (R1 PAS).

Related Stories

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

Sepsis Sequencing in Focus: From Documentation to Defensible Coding

Sepsis sequencing continues to challenge even experienced coding and CDI professionals, with evolving guidelines, documentation gaps, and payer scrutiny driving denials and data inconsistencies. In this webcast, Payal Sinha, MBA, RHIA, CCDS, CDIP, CCS, CCS-P, CCDS-O, CRC, CRCR, provides clear guideline-based strategies to accurately code sepsis, severe sepsis, and septic shock, assign POA indicators, clarify the relationship between infection and organ dysfunction, and align documentation across teams. Attendees will gain practical tools to strengthen audit defensibility, improve first-pass accuracy, support appeal success, reduce denials, and ensure accurate quality reporting, empowering organizations to achieve consistent, compliant sepsis coding outcomes.

March 26, 2026
I022426_SQUARE

Fracture Care Coding: Reduce Denials Through Accurate Coding, Sequencing, and Modifier Use

Expert presenters Kathy Pride, RHIT, CPC, CCS-P, CPMA, and Brandi Russell, RHIA, CCS, COC, CPMA, break down complex fracture care coding rules, walk through correct modifier application (-25, -57, 54, 55), and clarify sequencing for initial and subsequent encounters. Attendees will gain the practical knowledge needed to submit clean claims, ensure compliance, and stay one step ahead of payer audits in 2026.

February 24, 2026
Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Accurately determining the principal diagnosis is critical for compliant billing, appropriate reimbursement, and valid quality reporting — yet it remains one of the most subjective and error-prone areas in inpatient coding. In this expert-led session, Cheryl Ericson, RN, MS, CCDS, CDIP, demystifies the complexities of principal diagnosis assignment, bridging the gap between coding rules and clinical reality. Learn how to strengthen your organization’s coding accuracy, reduce denials, and ensure your documentation supports true medical necessity.

December 3, 2025

Proactive Denial Management: Data-Driven Strategies to Prevent Revenue Loss

Denials continue to delay reimbursement, increase administrative burden, and threaten financial stability across healthcare organizations. This essential webcast tackles the root causes—rising payer scrutiny, fragmented workflows, inconsistent documentation, and underused analytics—and offers proven, data-driven strategies to prevent and overturn denials. Attendees will gain practical tools to strengthen documentation and coding accuracy, engage clinicians effectively, and leverage predictive analytics and AI to identify risks before they impact revenue. Through real-world case examples and actionable guidance, this session empowers coding, CDI, and revenue cycle professionals to shift from reactive appeals to proactive denial prevention and revenue protection.

November 25, 2025

Trending News

Featured Webcasts

Mastering MDM for Accurate Professional Fee Coding

In this timely session, Stacey Shillito, CDIP, CPMA, CCS, CCS-P, CPEDC, COPC, breaks down the complexities of Medical Decision Making (MDM) documentation so providers can confidently capture the true complexity of their care. Attendees will learn practical, efficient strategies to ensure documentation aligns with current E/M guidelines, supports accurate coding, and reduces audit risk, all without adding to charting time.

March 31, 2026

The PEPPER Returns – Risk and Opportunity at Your Fingertips

Join Ronald Hirsch, MD, FACP, CHCQM for The PEPPER Returns – Risk and Opportunity at Your Fingertips, a practical webcast that demystifies the PEPPER and shows you how to turn complex claims data into actionable insights. Dr. Hirsch will explain how to interpret key measures, identify compliance risks, uncover missed revenue opportunities, and understand new updates in the PEPPER, all to help your organization stay ahead of audits and use this powerful data proactively.

March 19, 2026

Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue

Stay ahead of the 2026-2027 audit surge with “Top 10 Audit Targets for 2026-2027 for Hospitals & Physicians: Protect Your Revenue,” a high-impact webcast led by Michael Calahan, PA, MBA. This concise session gives hospitals and physicians clear insight into the most likely federal audit targets, such as E/M services, split/shared and critical care, observation and admissions, device credits, and Two-Midnight Rule changes, and shows how to tighten documentation, coding, and internal processes to reduce denials, recoupments, and penalties. Attendees walk away with practical best practices to protect revenue, strengthen compliance, and better prepare their teams for inevitable audits.

January 29, 2026

AI in Claims Auditing: Turning Compliance Risks into Defensible Systems

As AI reshapes healthcare compliance, the risk of biased outputs and opaque decision-making grows. This webcast, led by Frank Cohen, delivers a practical Four-Pillar Governance Framework—Transparency, Accountability, Fairness, and Explainability—to help you govern AI-driven claim auditing with confidence. Learn how to identify and mitigate bias, implement robust human oversight, and document defensible AI review processes that regulators and auditors will accept. Discover concrete remedies, from rotation protocols to uncertainty scoring, and actionable steps to evaluate vendors before contracts are signed. In a regulatory landscape that moves faster than ever, gain the tools to stay compliant, defend your processes, and reduce liability while maintaining operational effectiveness.

January 13, 2026

Trending News

Happy National Doctor’s Day! Learn how to get a complimentary webcast on ‘Decoding Social Admissions’ as a token of our heartfelt appreciation! Click here to learn more →

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 1 with code CYBER25

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 2 with code CYBER24