Insurers Aren’t Always the Bad Guy – Even if They Often Are

Insurers Aren’t Always the Bad Guy – Even if They Often Are

Some of you may have read my article from last week kindly published as a special bulletin. For those who did not, let me recap. There was a huge recent social media uproar when a plastic surgeon posted a video describing how she was called out of the operating room in the middle of a surgery to talk to an insurance company medical director to get approval to admit her patient as an inpatient after surgery.

The outrage certainly seems appropriate – unless you dig into the details.

As best as I could determine, the patient’s breast reconstruction surgery was prior-authorized as outpatient surgery, and when the surgeon informed the staff that morning that the patient would be staying overnight, instead of simply reserving a bed for the patient for routine overnight recovery, they called the insurer for inpatient authorization. The insurer offered a peer-to-peer discussion, so the staff pulled the doctor out of the OR.

This was a total failure of the utilization review process at that facility. Monitor Mondays listeners all know that planned overnight recovery is not a valid reason to request inpatient admission. Requesting that the surgeon break scrub to talk to an insurance company doctor is also not appropriate; calling the physician advisor to sort this out would have been the right action. The insurer was right here. Yes, that’s right: they can be right, and we can be wrong.

Another case that recently hit social media also fits into the same category of inappropriate anger directed at a payer. In this case, someone on LinkedIn posted about a patient with bile tract cancer whose insurance company was denying approval for a liver transplant, leading the patient to start a GoFundMe to try to raise money. This patient’s plea included a picture of him with this wife and small children. As expected, outrage at the payer ensued.

The post even included the denial letter from the insurer. And from that letter, we can see that he has a diagnosis of primary sclerosing cholangiocarcinoma, and the payer denied coverage for the transplant, noting that it is not medically necessary.

Rather than jump on the bandwagon, I used available information and did some research. One of the definitive resources for determining proper treatment for cancer is the National Comprehensive Cancer Network (NCCN), which publishes evidence-based guidelines for treatment of almost every cancer at every stage. And NCCN clearly states that liver transplant is not indicated for such a patient, outside a research protocol. Inappropriate outrage once again.

As it turns out, it appears that the payer did eventually approve the transplant. Did they get additional clinical information, or simply bow to the social media pressure? We don’t know.

I know these decisions can be extremely emotional, but organ transplantation faces the issue of limited supply; it is not like an insurer denying coverage for a knee replacement. Who is advocating for the other patients on the waiting list who now may be bumped down to make room for this patient, possibly endangering their lives?

Dr. David Duncan, a physician advisor at Inova Health, summarized this well in his LinkedIn response. He said “one of the requirements of being an adult is gaining perspective and admitting when you’re wrong and don’t have enough information.” What good advice.

Alas, my defense of insurers could only go so far, as I recently personally became a victim of their games. In January I had my screening colonoscopy, per the U.S. Preventive Services Task Force recommendation for patients my age. The procedure was performed at an in-network ambulatory surgery center by an in-network physician. According to federal law, such a screening test should be performed without any financial obligation to the patient.

I was then surprised when the statement arrived from the gastroenterologist, indicating that I owed about $700 as my coinsurance. I noted on the claim that they coded the procedure properly, using the HCPCS code for screening colonoscopy and the CPT® code for anesthesia for a screening colonoscopy. Yet when Blue Cross of Illinois processed the claim, their system indicated I owed money.

I contacted Blue Cross and was told “the provider submitted this as a diagnostic test, not a screening test. You will have to get them to correct it.” I replied that I could see they used the correct screening codes, to no avail.

Rather than get into a never-ending series of calls back and forth, I decided to file a complaint with the state insurance commission for violation of federal law. Of course, that was rejected, but it did get Blue Cross to review the claim – and lo and behold, they noted that “the claim was processed incorrectly,” and they paid the provider the amount due.

I do not see any way that this claim could have been processed incorrectly unless the Blue Cross system was programmed to do exactly what it seemed to have done: change the code from a screening code to a diagnostic code to avoid 100-percent coverage.

Do I have proof of this? Of course not, but with such a simple claim with no extenuating factors, it seems difficult to come up with any other explanation.

This reminds me of the topic of another of my recent articles, UHC’s automatic downgrade of emergency department visit codes, also in violation of federal guidelines, using their proprietary tool. I know enough about the regulations to have called out Blue Cross on this, but I doubt every consumer will question their bill and be willing to make the effort to fight.

Programming note: Listen to Ronald Hirsch MD every Monday when he makes his Monday Round on Monitor Mondays with Chuck Buck, and sponsored by R1-RCM at 10 Eastern.

EDITOR’S NOTE:

The opinions expressed in this article are solely those of the author and do not necessarily represent the views or opinions of MedLearn Media. We provide a platform for diverse perspectives, but the content and opinions expressed herein are the author’s own. MedLearn Media does not endorse or guarantee the accuracy of the information presented. Readers are encouraged to critically evaluate the content and conduct their own research. Any actions taken based on this article are at the reader’s own discretion.

Facebook
Twitter
LinkedIn

Ronald Hirsch, MD, FACP, ACPA-C, CHCQM, CHRI

Ronald Hirsch, MD, is vice president of the Regulations and Education Group at R1 Physician Advisory Services. Dr. Hirsch’s career in medicine includes many clinical leadership roles at healthcare organizations ranging from acute-care hospitals and home health agencies to long-term care facilities and group medical practices. In addition to serving as a medical director of case management and medical necessity reviewer throughout his career, Dr. Hirsch has delivered numerous peer lectures on case management best practices and is a published author on the topic. He is a member of the Advisory Board of the American College of Physician Advisors, and the National Association of Healthcare Revenue Integrity, a member of the American Case Management Association, and a Fellow of the American College of Physicians. Dr. Hirsch is a member of the RACmonitor editorial board and is regular panelist on Monitor Mondays. The opinions expressed are those of the author and do not necessarily reflect the views, policies, or opinions of R1 RCM, Inc. or R1 Physician Advisory Services (R1 PAS).

Related Stories

Leave a Reply

Please log in to your account to comment on this article.

Featured Webcasts

Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Mastering Principal Diagnosis: Coding Precision, Medical Necessity, and Quality Impact

Accurately determining the principal diagnosis is critical for compliant billing, appropriate reimbursement, and valid quality reporting — yet it remains one of the most subjective and error-prone areas in inpatient coding. In this expert-led session, Cheryl Ericson, RN, MS, CCDS, CDIP, demystifies the complexities of principal diagnosis assignment, bridging the gap between coding rules and clinical reality. Learn how to strengthen your organization’s coding accuracy, reduce denials, and ensure your documentation supports true medical necessity.

December 3, 2025

Proactive Denial Management: Data-Driven Strategies to Prevent Revenue Loss

Denials continue to delay reimbursement, increase administrative burden, and threaten financial stability across healthcare organizations. This essential webcast tackles the root causes—rising payer scrutiny, fragmented workflows, inconsistent documentation, and underused analytics—and offers proven, data-driven strategies to prevent and overturn denials. Attendees will gain practical tools to strengthen documentation and coding accuracy, engage clinicians effectively, and leverage predictive analytics and AI to identify risks before they impact revenue. Through real-world case examples and actionable guidance, this session empowers coding, CDI, and revenue cycle professionals to shift from reactive appeals to proactive denial prevention and revenue protection.

November 25, 2025
Sepsis: Bridging the Clinical Documentation and Coding Gap to Reduce Denials

Sepsis: Bridging the Clinical Documentation and Coding Gap to Reduce Denials

Sepsis remains one of the most frequently denied and contested diagnoses, creating costly revenue loss and compliance risks. In this webcast, Angela Comfort, DBA, MBA, RHIA, CDIP, CCS, CCS-P, provides practical, real-world strategies to align documentation with coding guidelines, reconcile Sepsis-2 and Sepsis-3 definitions, and apply compliant queries. You’ll learn how to identify and address documentation gaps, strengthen provider engagement, and defend diagnoses against payer scrutiny—equipping you to protect reimbursement, improve SOI/ROM capture, and reduce audit vulnerability in this high-risk area.

September 24, 2025

Trending News

Featured Webcasts

AI in Claims Auditing: Turning Compliance Risks into Defensible Systems

As AI reshapes healthcare compliance, the risk of biased outputs and opaque decision-making grows. This webcast, led by Frank Cohen, delivers a practical Four-Pillar Governance Framework—Transparency, Accountability, Fairness, and Explainability—to help you govern AI-driven claim auditing with confidence. Learn how to identify and mitigate bias, implement robust human oversight, and document defensible AI review processes that regulators and auditors will accept. Discover concrete remedies, from rotation protocols to uncertainty scoring, and actionable steps to evaluate vendors before contracts are signed. In a regulatory landscape that moves faster than ever, gain the tools to stay compliant, defend your processes, and reduce liability while maintaining operational effectiveness.

January 13, 2026
Surviving Federal Audits for Inpatient Rehab Facility Services

Surviving Federal Audits for Inpatient Rehab Facility Services

Federal auditors are zeroing in on Inpatient Rehabilitation Facility (IRF) and hospital rehab unit services, with OIG and CERT audits leading to millions in penalties—often due to documentation and administrative errors, not quality of care. Join compliance expert Michael Calahan, PA, MBA, to learn the five clinical “pillars” of IRF-PPS admissions, key documentation requirements, and real-life case lessons to help protect your revenue.

November 13, 2025
E/M Services Under Intensive Federal Scrutiny: Navigating Split/Shared, Incident-to & Critical Care Compliance in 2025-2026

E/M Services Under Intensive Federal Scrutiny: Navigating Split/Shared, Incident-to & Critical Care Compliance in 2025-2026

During this essential RACmonitor webcast Michael Calahan, PA, MBA Certified Compliance Officer, will clarify the rules, dispel common misconceptions, and equip you with practical strategies to code, document, and bill high-risk split/shared, incident-to & critical care E/M services with confidence. Don’t let audit risks or revenue losses catch your organization off guard — learn exactly what federal auditors are looking for and how to ensure your documentation and reporting stand up to scrutiny.

August 26, 2025

Trending News

Happy National Doctor’s Day! Learn how to get a complimentary webcast on ‘Decoding Social Admissions’ as a token of our heartfelt appreciation! Click here to learn more →

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 1 with code CYBER25

CYBER WEEK IS HERE! Don’t miss your chance to get 20% off now until Dec. 2 with code CYBER24